I’ve yet to tell everyone that I just this week got a great job in Cincinnati. I’m now a Marketing Coordinator. Me. With a title. Let’s just bask in that for a moment, shall we?
But more importantly, I’ve immediately been tasked with giving my company a web presence from scratch very little. Granted, the basic way to tackle this would be the same with any company, but add into the mix that my company has multiple product lines, and requires pages and content for each.
Add into that that I’m not entirely sure of the budget for the project, but it is looking to be much larger than I had dreamed. So I have to figure out exactly what equipment will facilitate our “almost-re-branding.”
However, I think I figured out the key: OUTLINES.
Outlines have been shoved down our throats as a project organization tool since high school. What they failed to mention is how widely useful and understandable an outline can be.
The steps to organizing chaos are:
Accepting there is no order to what you are doing. Just be sure to write all of the thoughts and information down in a notebook.
Begin to realize there are categories for these ideas. It could be “budget” or “priorities” or “equipment necessary.”
Begin to breakdown the information into smaller groups based on the above mentioned ideas.
Create a very rough outline out of the categories you’ve discovered.
Elaborate in each category.
Create more individualized outlines.
Finish, and have 3 or 4 outlines that are easy to understand. You’ve come a long way from the chaos of yore.
Interior Design: Though I’m still living like a college student, I know exactly how I will decorate my house once I get one—and truth be told, I could live in Ikea. Divine swatches of black/grey/white/mustard and teal/brown/grey, etc. drive my senses crazy. That is partially why I have a design blog, so that I can post things I find inspirational. Check it out at http://bestrooms.tumblr.com
YouTube Tutorials: I’m not sure why learning from peers is more fun than, say, a traditional classroom setting, but lately I’ve learned how to do a lot of things by simply watching YouTube tutorials. I still think YouTube is the greatest invention of our generation. Whether it’s a makeup tutorial, a hair tutorial, an adobe cs5 tutorial, or just someone teaching me how to make toast, there’s something very enjoyable about watching someone else do it. It might be the speech comm. Background in me, but I find it beguiling to experience how a person’s brain works, and how that translates into their explanations and teaching. I’m waxing poetic now, but yeah, I like it.
Custom Business Cards: I think that people who have artsy or creative professions have an obligation to be artsy in all they do [see: purple curls]. In an attempt to “stay on message,” I think all the cool bloggers should go to http://us.moo.com . The things you can do with that site are just incredible. Showcase whatever you do and say it without saying it with sweet biz cards. I particularly love the fortune cookie ones!